MARKET SEGMENTATION FOR TRAVEL AND TOURISM MARKETS

Abstract

Market segmentation is an essential component of successful marketing strategies in the travel and tourism industry. This article provides a comprehensive overview of market segmentation and its application in the travel and tourism market. Furthermore, the article highlights the importance of market segmentation in today's highly competitive travel and tourism industry. With the rise of online booking platforms and the increasing importance of customer experience, businesses must adopt a segmentation-based approach to stay ahead of the competition and meet the changing needs of customers.