EXPLORING STYLISTIC DEVICES AND LINGUISTIC FEATURES IN MODERN ADVERTISING TEXTS: A CASE STUDY OF UZBEKISTAN

Abstract

This article explores the use of stylistic devices and linguistic features in modern advertising texts through a case study of Uzbekistan. The study defines and provides examples of various stylistic devices and linguistic features commonly used in advertising texts. The article then examines the narrative, dramatic, newsy, dialogue, and humorous styles used in Uzbek ads. The study highlights the importance of studying stylistic and linguistic features in advertising texts and its implications for the advertising industry in Uzbekistan and beyond.