The role of digital marketing in hospitality sphere of Uzbekistan

Abstract

Digital marketing, which includes online strategies and tools for promoting goods and services, has become an integral element of the modern economy. In Uzbekistan's hotel sector, where tourism is a significant industry, digital marketing plays a key role in attracting and retaining customers. Thanks to the Internet and social media, hotels, restaurants and travel agencies can effectively interact with a global audience by providing personalized offers and improving the quality of customer service. The introduction of digital technologies into marketing strategies allows Uzbek hotel companies to remain competitive and adapt to rapidly changing market requirements.