PR TECHNOLOGIES IN ELECTION PROCESSES AND ITS LEGAL BASIS

Abstract

This article examines PR (public relations) in elections in detail. The study of international experience is especially important, since it is based on the opinions and scientific works of foreign scholars. The use of PR technologies in elections is becoming
increasingly popular: both governments and political parties use various strategies to influence public opinion. Social media platforms play an important role in campaigning, allowing candidates to reach a wider audience and spread their message. However, there are concerns about government control over the online space and the possibility of disinformation campaigns to manipulate voters. It can be said that the fact that this article presents specific examples and that each of the opinions has a scientific basis enhances the scientific nature of the article.