THE HISTORY OF STUDYING TOURISM ADVERTISING TEXTS IN WORLD LINGUISTICS

Abstract

This article explores the historical development of studying tourism advertising texts within world linguistics. It examines the evolution of theoretical approaches, from early descriptive analyses to contemporary critical discourse analysis, and considers the impact of globalization, multilingualism, and digital media on the field. Drawing on key works by scholars such as Cook, Dyer,
Fairclough, Forceville, and Piller, the study highlights how linguistic, cultural, and technological factors shape tourism advertising. Perspectives on sustainability, ethics, and emerging technologies are discussed to underline the potential for future research
in this multidisciplinary area.