DIFFICULTIES IN TRANSLATION OF PUBLICISTIC HEADLINES AND THEIR PRAGMATIC ASPECT

Abstract

Headlines very often contain emotionally colored words and phrases. To produce a strong emotional effect, broken-up set expressions and deformed special terms are commonly used. The Headline of news items apart from giving information about the subject-matter, also carry a considerable amount of appraisal. Headlines are usually written in bold and in a much larger size than the article text. Front page headlines are often in upper case so that they can be easy read by the potential customer. Headlines in other parts of the paper are more commonly in sentence case though title case is often used in the USE.